Web Content and Copy

Kilimanjaro Outfitters

This is a PDF mockup of an ecommerce website, which I designed and wrote from scratch using Omnigraffle and Photoshop.

The company is named after Mount Kilimanjaro, the highest peak in Africa. It’s located in Tanzania, where my mother grew up and where much of her family still lives. I wrote the copy inspired by the beauty of Tanzania, and all of the articles of clothing are named after Tanzanian areas.

I wanted to create a brand with a unique voice, and a unique take on clothing as a lifestyle. I created Kilimanjaro Outfitters as a brand obsessed with reduction of waste and the “ultimate piece of clothing.” All of their items are of the highest quality. American, union-made goods with an eye for detail and multipurpose functionality, in the vein of OUTLIER, and similar work-to-play companies marketing versatile goods.

This sample of writing showcases my ability to maintain a consistent tone and approach to writing copy, while also being informative and helpful to customers who are looking for details about each article of clothing.